Organized by the Master of Graphic Arts / Master in Design Engineering of ETSID, we are invited to this talk, on Thursday, November 15 at 12:45 in the ETSID Degrees Hall …
It is public knowledge that Columbus did not discover America; and it is well known that before Gutenberg, a few pages had been printed. The lesson here, which will be exposed by Professor Diego Vainesman, with a minimum of seriousness, is that who does not announce, does not win. This statement in no way speaks negatively of the Scandinavian communication, (or rather the lack of it), which left the Vikings without their place in history as the first daring who arrived in the new world or the Chinese as the pioneers of the mobile types. Not in any way. This dissertation explores the capacity, almost unlimited, of communication to establish a point that is opposed to the already well-known phrase: «history is written by those who win».
The true story in this case is written by those who communicate it.
Diego Vainesman, who was president of the Type Directors Club of New York, will present his particular vision of how creativity in communication allows logos, products and, why not, conquerors to be the owners of an exciting visual narrative. A small story in which Diego hopes to share something special about an ancient art, which feels very at home, in a digital and ultra-technological world in which for many, creativity is just a detail that stays in time .